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Definition

To attempt something that is futile; to say something that is not heeded.

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In Context

  • "[T]hey are expending more and more effort on trying to get right something that cannot, and should not, be done in the first place. […] Endless exhortations to "do it better" are, to put it politely, whistling in the wind."
  • "It doesn’t matter how strong your USP is or how powerful your value proposition, if the message isn’t reaching the right people you're whistling in the wind."
  • "[E]veryone is doing no more than whistling powerlessly in the wind."
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Also Said As

  • piss in the wind
  • piss up a rope
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See Also