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Definition

To create falsely, to fabricate (particularly applied to accusations, (legal) charges or evidence).

to heavily publicise, promote or market a product.

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In Context

  • "His electoral "campaign" to date has included attempts to trump up criminal charges against his opponents."
  • "Those of the men who had swapped horses with passing drovers, without the exchange of receipts, were busy all afternoon trumping up witnesses."
  • "We don't often trump up products purely for the virtue of being "new"."