Definition
To cause a person's or group's self-esteem or importance to be decreased.
To cause the quantity, degree, or intensity of something to be decreased.
In Context
- "Confident and near-cocky for the second straight debate […] [McCain] easily deflected Romney and Giuliani attempts to take him down a notch."
- "Yet it is Gervais who has always been considered […] a quasi-"man of the people" who dares to take the elites down a notch."
- "Even discount superstore Wal-Mart, once considered a recession-proof business, was taken down a notch after it reported lackluster earnings last month."
- "[M]any travel companies are holding prices steady or taking them down a notch."
- "[A]n increase in clouds (and a slight weakening of the heat dome overhead) may take temperatures down a notch."
- "Veteran hotelier Ian Schrager’s new venture in Manhattan takes luxury down a notch."