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Definition

To establish a business.

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In Context

  • "They set up shop as venture capitalists on Sand Hill Road."
  • "Homer’s entrepreneurial spirit proves altogether overly infectious. Homer gives Barney a pep talk when he encounters him dressed up like a baby handing out fliers (Barney in humiliating costumes=always funny) and it isn’t long until Barney has purchased a truck of his own and set up shop as the Plow King."
  • "[…] these companies could enjoy support required to set up shop for the long term."
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Opposite In Meaning

  • close up shop