Definition
To establish a business.
In Context
- "They set up shop as venture capitalists on Sand Hill Road."
- "Homer’s entrepreneurial spirit proves altogether overly infectious. Homer gives Barney a pep talk when he encounters him dressed up like a baby handing out fliers (Barney in humiliating costumes=always funny) and it isn’t long until Barney has purchased a truck of his own and set up shop as the Plow King."
- "[…] these companies could enjoy support required to set up shop for the long term."
Opposite In Meaning
- close up shop