Definition
To do something out of motivation to solve a personal problem; to take matters into one's own hands.
to masturbate
Origins
From scratch an itch.
In Context
- "Every good work of software starts by scratching a developer's personal itch."
- "The best advice for coming up with a business idea is "scratch your own itch". This is good advice for a variety of reasons. If you can think of a problem that you'd like a business to solve for you, the chances are other people share that problem."