Definition
The cost of a thing is reasonable and represents good value.
Origins
Usage began in the second half of the 1900s.
In Context
- "The price is right for this used car."
- "The Government has thrown a lifeline to Alstom's Derby Works, with an offer of an order for ten Class 345 nine-car electric multiple units (EMUs) for the Elizabeth line - but only if the 'price is right'."