Definition
Time to exert maximum effort, for example, due to an approaching deadline or a looming competitive situation.
See Also
- crunch time
How People Actually Use It
Time to get serious, time to stop messing around
"Phone Rings...(I answer talking to matt) matt-hey whats up dude? You wanna go to the party tonight? Ill pick you up. Me-i can't tonight, its nut-cuttin’ time on my English paper. Ive got to finish it tonight or my figurative balls will be cut off matt- what the hell does that mean"
Source: Urban Dictionary