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Definition

Time to exert maximum effort, for example, due to an approaching deadline or a looming competitive situation.

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See Also

  • crunch time
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How People Actually Use It

Time to get serious, time to stop messing around

"Phone Rings...(I answer talking to matt) matt-hey whats up dude? You wanna go to the party tonight? Ill pick you up. Me-i can't tonight, its nut-cuttin’ time on my English paper. Ive got to finish it tonight or my figurative balls will be cut off matt- what the hell does that mean"

Source: Urban Dictionary