Definition
No price cost is too great to achieve a certain objective; all efforts will be expended.
How People Actually Use It
What rich assholes say to make it all the more clear that they're rich assholes.
"Trust Fund Baby: "Father, I don't like the view from my hotel window... I can see a women's shelter and I refuse to acknowledge the existence of anyone less fortunate than we are." Father: "Mmmm-yes. I shall buy the property tomorrow and have it closed forever so you don't have to think about its existence for the week we'll be staying here." Trust Fund Baby: "Can we do that?" Father: "Of course! Money is no object for us!" Trust Fund Baby: "Thank you, father!""
Source: Urban Dictionary