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Definition

A person who becomes a focal point of discussion on a social media platform (particularly Twitter).

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In Context

  • "With his Jill Biden essay, Joseph Epstein became Twitter’s main character this month."
  • "Unless you’re in the business of receiving hate clicks for profit, you never want to be the “main character” of Twitter."
  • "And while Trump, at least, now faces a reckoning over his most consequential tweets via the January 6 hearings, one final way to understand Elon Musk as our new main character is to consider the internet that has incentivized the rise of both men."