Definition
The collective political, economic, and social influence of senior citizens, especially when they are mobilized by a common interest.
In Context
- "The outstanding example of grey power in action is the AARP—once known as the American Association of Retired Persons. This is probably the most influential lobbying set-up in the world."
- "Grey power is increasing its influence over the world's tourism industry—and with a new nickname. If you're over 60 and have the time, the inclination and the funds to travel, you're now a "bloomer", according to a British holiday company."
- "If you needed any proof that grey power rules Maritime politics, check out the party platforms in the Nova Scotia provincial election. . . . Sure, dead people don’t vote, the party reasons. But pensioners do."
See Also
- gray energy