greatest thing since sliced bread

Adapted from the advertising slogan used in 1928 by the Chillicothe Baking Company (the first company to sell sliced bread), which was as follows: The greatest forward step in the baking industry since bread was wrapped.

• "This column is about the greatest thing since sliced bread."
• "Because if he starts to write a check for the full amount and I say, “Take off $250”, or “I'll throw in door-guard trim and five steel radials for nothing”, Charley is going to think I am the greatest thing since sliced bread."
• "It was the greatest thing since sliced bread when it first came out, and I remember selling a big project to a customer by demonstrating it."