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Definition

An opportunity for something to be profitable and/or beneficial.

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Origins

Originally used in the phrase “there’s gold in them thar hills”, possibly a misquote of the phrase “there’s millions in it” (viz. the North Georgia mountains) uttered in Mark Twain's 1892 novel The American Claimant by Colonel Mulberry Sellers, a character thought to be based on Dahlonega Mint assayer M. F. Stephenson.

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In Context

  • "There really is gold in them thar hills. During the 2000 election cycle, zip-code areas on average yielded slightly more than $35,000 in political contributions, while residents of Beverly Hills, 90210, ponied up slightly more than $6.2 million."
  • "I think there's gold in them thar hills if we get the chance."